26*DESIGN
SON HUNG

Year: 2025

Team: In-house Marketing Team

My Role: Marketing Executive

Tools:

Year: 2025

Team: In-house Marketing Team

My Role: Marketing Executive

Tools:

Brand Introduction

Son Hung is a leading vocational driving school based in Da Nang, Vietnam, specializing in professional driver training and licensing services. Established with a commitment to road safety and educational excellence, the center provides comprehensive training programs for various license categories, including A1, B1, B2, and C. By integrating modern teaching methodologies with advanced digital solutions, such as AI-driven student support and automated management systems, Son Hung ensures a seamless, transparent, and high-quality learning experience for thousands of students annually. The center is recognized as a trusted institution for those seeking reliable and technology-forward driving education in Central Vietnam.

-Adapted from the official description by Son Hung Driving School

Brand Introduction

-Adapted from the official description by Son Hung Driving School

Brand Introduction

Delivery K is a technology company in the F&B industry, founded in 2019 in Vietnam. The company provides fast, convenient, and high-quality food delivery services, especially tailored for Korean customers who are traveling, working, or living in Southeast Asia with a strong focus on the Vietnamese market.

-Adapted from the official description by Delivery K

Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding

Facebook Poster Designs

Visual Ideation

The visual direction for Son Hung focuses on trust, safety, and professional growth. I utilized a professional color palette of Deep Blue and Crisp White, accented with Orange to highlight key calls to action. The ideation phase involved transforming complex regulatory information into clean, digestible visual hierarchies. My goal was to create a sense of reliability and confidence for prospective students through structured layouts and modern typography.

Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding
Graphic Design
Social Media Design
Branding

Website Designs

Visual Ideation

I executed a complete functional and visual overhaul of the Son Hung website. The transition focused on moving from a non-indexed, fragmented legacy site to a high-performance platform built on UX Builder (Flatsome). My primary objectives were to fix critical SEO issues, improve mobile accessibility, and create a structured information hierarchy that guides students from discovery to enrollment.

"Full-cycle project: From UI/UX Redesign to Technical SEO and AI Chatbot Integration."

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